New Look – New Horizons
Blogging has been light here in recent weeks – but there’s a lot going on behind the scenes.
This afternoon I approved our new logo, which was designed by Peter Walsh of Doop. The brief they got from us included the idea of
…ripples on the surface of water emanating from a single point. This suggests the power of effective media …
I felt it was important to specifiy that the logo
… should not include any specific representation of technology or activity, i.e. no headphones or microphones or anything which might limit the perception of the company’s activities …
It’s going to be a busy week here at Edgecast Media – and we’re not done with announcements yet! 
August 20, 2007 at 4:56 pm
love it.
August 20, 2007 at 5:03 pm
Nice one Conn.
I like it.
Clean, clear and simple!
August 20, 2007 at 5:35 pm
Good idea to specify that it not include anything which would limit the perception Conn, I’ve seen way too many Web 2.0 logos that fall into that trap, especially the ’speech bubbles’ ones. Very nice, clean look.
August 20, 2007 at 5:36 pm
Very clean and classy, Conn. Good job!
August 20, 2007 at 11:58 pm
we tried to sell him this look ( http://doop.ie ) but he was to wise for us.
pink/grey swoosh rounded corner bubbles ending in ‘r’ are so last year.
August 21, 2007 at 7:14 am
Hey! I wanted that look, but Peter said he’d used all the paint!