Edgecast Media originated from a single podcast, An tImeall, which grew into a powerful idea: that specialised interests such as the Irish Language could be served in a uniquely effective manner using the subscription web model and online social media.
The idea became a company, and over the last few months, some of the practical issues of starting a business took priority over other activities, including An tImeall.
I’m delighted to announce that yesterday An tImeall resumed (MP3) a weekly podcast schedule. As before, it incorporates a weekly column on blogs and social media which is also syndicated in the Irish language daily newspaper Lá Nua.
Both An tImeall and An Líonra Sóisialta, have achieved major recognition for Edgecast Media, winning five awards in the past two years. But that’s not the only reason why they are of core importance to the company. Every business needs a vision – a Big Idea. An tImeall is the embodiment of our Big Idea: that the edge can be the centre; that anyone can be a publisher (or a broadcaster); and that the most effective way to find an audience – or a market – is to look for a community.
An tImeall is a labour of love, with the goal of promoting the Irish language and encouraging its use online. The blog and podcast are syndicated under a Creative Commons Licence (Attribution Noncommercial 3.0). If you run a non-profit radio station, website or printed publication, you are free to republish any of hundreds of podcast episodes or blog posts as long as you attribute them to imeall.com. (If you decide to do so, please let me know so that I can link back to you.)
Commercial terms are, of course, available on request.