Post Publishes Watershed Article on Business Podcasting in Ireland
Brian posted a heads up to the Irish Podcasters mailing list about this article in the Computers In Business section of today’s Sunday Business Post. It’s an excellent article, the first I’ve seen in the Irish media that demonstrates an understanding of podcasting.
I noticed just one small inaccuracy. The Podsafe Music Network have not announced any plans to charge podcasters to use the music. What they are introducing is a facility for listeners who are not podcasters to buy a copy of the MP3.
Well done to all who contributed, and to the journalist, Ciaran Buckley.
Tom Raftery was also interviewed and he raised an interesting point:
The hosting services can track the number of downloads, but cannot take account of podcasts that are distributed from third party servers such as iTunes and Yahoo!.
‘‘Those services might only download it from the host once, even though the file could be distributed ten times from their caching servers,” said Tom Raftery.
I hadn’t realised that iTunes is caching and re-distributing my podcast. I had assumed it was simply re-purposing my feed, but that the downloads still came from my host. Libsyn stats report 80% of my downloads come from iTunes (plus 50% of the feed readers according to Feedburner). Does that mean my figures could be much higher than I realise? I’d love to get more information on analytics.
I think this article marks a watershed for podcasting in Ireland. Podcasting is a boon for the amateur and the niche interest, but it is the business people who will develop the tools and the infrastructure, and evangelise the message in the mass market. People are turning on to podcasting in order to hear Ian Dempsey and Matt Cooper, but some of them may also subscribe to Letter To America, Culture Sluts or An tImeall.
And make no mistake, the mainstream players have arrived. I hadn’t heard of Digicast Ltd. before this article, so I googled and found them at www.podcastingireland.ie. One name stood out on their site: Helen Shaw, former director of Radio at RTE. You can’t get more mainstream credibility than that. Welcome to podcasting Helen!
UPDATE: Bernie very kindly suggests that The Post missed out by not covering Ireland’s only daily podcast, An tImeall. They must have felt that the Irish language wasn’t “business” enough. And it’s true that it’s hard to support a business model for Irish content in the world of “old-media”. But then that’s just the point, isn’t it? Irish is a perfect example of the kind of niche market which wasn’t economical to serve in the days before the “Long Tail”.
I hope they’re wrong about Irish language podcasting. I have a lot of ideas for developing An tImeall, and I’m looking for a sponsor to help me do it.