The Importance of Working with People who Share your Vision

Aldagh McDonogh of Alternatives MarketingAldagh McDonogh and Sandra Lawler had an idea for a business.  With a background in marketing for large corporations, they took the plunge and started out working from home.

Seven years later, Alternatives Marketing is a highly successful business.  It’s an agency for matching marketing talent with specific contracts on a range of projects.  Their success has been recognised in recent months by their placement as finalists in the 2006 Ernst and Young Entrepreneur of the Year Award, and most recently they won the Image Magazine/ Sunday Times Entrepreneur of the Year 2007.

In this podcast (17MB, 30:04, MP3) Aldagh outlines their journey so far.  She talks about the importance of having a clear vision, understood by all involved, and of keeping the goals in sight.  She discusses the advantages of organic growth for retaining control.  And she looks forward to this Friday’s Irish Business Women’s conference in Westport, Co. Mayo.

There are still some places available for the Irish Business Women’s conference.  It’s a one day event with a networking social occasion the night before.  To register, visit

Edgecast Media Ltd are sponsors and official podcasters for this event.

Explore posts in the same categories: business, ibwconference, irishblogs, podcast, startups

2 Comments on “The Importance of Working with People who Share your Vision”


    Hi Conn

    I met you yesterday briefly at the IBW Conference and we were lucky to have some of your valuable time at the second coffee break. You demonstrated pod casting and gave us a lot of information about using this technology to my personal advantage and perhaps some day in my business which is just at the start-up stage.

    Just want to take this opportunity to wish you continued success with your business which you are obviously passionate about and to thank you for your time and information. Perhaps next time, you could actually demonstrate it for the masses?

    Many thanks – on my way to Sligo town to buy an iPod!!

    Best wishes


    Deirdre O’Rourke

  2. […] not just sip and nod away. Alda McDonogh and Conn O Muineachain discuss these principles during a podcast in the run-up to the 2007 Irish Businesswomen’s Conference. Head to Alternatives Marketing […]

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