Archive for the ‘edgecast’ category

Edgecast Media Website Launched

August 27, 2007

Today Edgecast Media Ltd launches its official company website: In the past that URL redirected to, a site which had started out as my personal blog.

It was obvious from the moment the company was formed that one site could not continue to be all things to everyone. However given the myriad tasks involved in starting a new business, it’s probably not surprising that it took a few months longer than we planned.

This post will appear this morning on 3 websites. The following information may be relevant to you, depending which site you are currently viewing:

  • If you normally visit, you’ll notice a change this morning. Previously URLs redirected to From today, hosts its own website. This site will be the official company website, with information on products and services and company news. It already contains a selection of the business related posts which originally appeared on You can subscribe to the feed at
  • This is the new URL for my personal blog, as well as my Digiculture podcast. It is the successor to and contains the full archive of all the blog posts from that site. You can subscribe to the feed at
  • This is the last post which will appear on If you are subscribed to you will need to subscribe to one or both of the feeds listed above in order to receive further news from me or from Edgecast Media Ltd. Sorry for the inconvenience, but I hope this will improve the experience for everyone from now on.

Technorati Profile

New Look – New Horizons

August 20, 2007

Blogging has been light here in recent weeks – but there’s a lot going on behind the scenes.

This afternoon I approved our new logo, which was designed by Peter Walsh of Doop. The brief they got from us included the idea of

…ripples on the surface of water emanating from a single point. This suggests the power of effective media …

I felt it was important to specifiy that the logo

… should not include any specific representation of technology or activity, i.e. no headphones or microphones or anything which might limit the perception of the company’s activities …

It’s going to be a busy week here at Edgecast Media – and we’re not done with announcements yet! 🙂

An tImeall Ar Ais

July 18, 2007

Tá An tImeall Ar Ais

Edgecast Media originated from a single podcast, An tImeall, which grew into a powerful idea: that specialised interests such as the Irish Language could be served in a uniquely effective manner using the subscription web model and online social media.

The idea became a company, and over the last few months, some of the practical issues of starting a business took priority over other activities, including An tImeall.

I’m delighted to announce that yesterday An tImeall resumed (MP3) a weekly podcast schedule. As before, it incorporates a weekly column on blogs and social media which is also syndicated in the Irish language daily newspaper Lá Nua.

An BuathóirBoth An tImeall and An Líonra Sóisialta, have achieved major recognition for Edgecast Media, winning five awards in the past two years. But that’s not the only reason why they are of core importance to the company. Every business needs a vision – a Big Idea. An tImeall is the embodiment of our Big Idea: that the edge can be the centre; that anyone can be a publisher (or a broadcaster); and that the most effective way to find an audience – or a market – is to look for a community.

An tImeall is a labour of love, with the goal of promoting the Irish language and encouraging its use online. The blog and podcast are syndicated under a Creative Commons Licence (Attribution Noncommercial 3.0). If you run a non-profit radio station, website or printed publication, you are free to republish any of hundreds of podcast episodes or blog posts as long as you attribute them to (If you decide to do so, please let me know so that I can link back to you.)

Commercial terms are, of course, available on request. 🙂