Archive for the ‘ibwconference’ category

Irish Business Women Rock!

May 23, 2007

I’m still recovering from doing two conferences and driving 500 miles last Thursday and Friday.  It was great to catch up with Michele, Brian and Jason at the Irish Internet Association Annual Congress, and I also met Richard Delevan, Richard Hearne and David Behan, to mention just a few.

After a heroic editing marathon, Brian has just published the entire suite of podcasts from Thursday’s conference.  If you weren’t there (or if you spent the day networking in the corridors), you can now take in the presentations and discussions at your leisure.  Well done Brian – and well done Microsoft Ireland for recognising the sponsorship value of these podcasts.  They’ll continue to resonate on the internet for months to come.

Terry ProneOnce I dragged myself away from the IIA, I had a late night drive to Mayo, where I was the podcaster-in-residence at the conference.  Unlike Brian however, I’ll be spreading the post-production of these over a couple of weeks.  The first one is published today (24MB, 41:14, MP3), and features valuable advice on communications by one of Ireland’s most respected practitioners: Terry Prone of Carr Communications.  Terry’s message is wonderfully clear: Listen.  Keep it simple.  Don’t use tricks or gimmicks.  Be interesting, understandable and memorable.



The Importance of Working with People who Share your Vision

May 16, 2007

Aldagh McDonogh of Alternatives MarketingAldagh McDonogh and Sandra Lawler had an idea for a business.  With a background in marketing for large corporations, they took the plunge and started out working from home.

Seven years later, Alternatives Marketing is a highly successful business.  It’s an agency for matching marketing talent with specific contracts on a range of projects.  Their success has been recognised in recent months by their placement as finalists in the 2006 Ernst and Young Entrepreneur of the Year Award, and most recently they won the Image Magazine/ Sunday Times Entrepreneur of the Year 2007.

In this podcast (17MB, 30:04, MP3) Aldagh outlines their journey so far.  She talks about the importance of having a clear vision, understood by all involved, and of keeping the goals in sight.  She discusses the advantages of organic growth for retaining control.  And she looks forward to this Friday’s Irish Business Women’s conference in Westport, Co. Mayo.

There are still some places available for the Irish Business Women’s conference.  It’s a one day event with a networking social occasion the night before.  To register, visit

Edgecast Media Ltd are sponsors and official podcasters for this event. launch new podcast ahead of annual conference

May 11, 2007

IrishBusinessWomen.comEdgecast Media is delighted to announce sponsorship of‘s 2nd annual conference which will be held on Friday next, 18th of May in Westport, County Mayo. is an online forum which does exactly what it says on the tin.  It’s full of women, doing business, and sharing their experience of that with each other.  Men are welcome too and, after lurking for a month, I posted my introduction there last night.

I am highly impressed with the quality of support and experience which is shared freely in this forum. As a newly-professed entrepreneur, I am fascinated by the stories of others who are walking the the same path.

Edgecast Media are the official podcasters for next week’s conference.  In addition to podcasting the main sessions on the day, we are also producing a number of pre-conference podcasts, the first of which is published today (15MB, 25:55, MP3).  It’s an interview with marketing consultant and IBW co-founder Finola Howard.  As I said on the forum:

One of the advantages of my business is being privileged to record people’s stories and bring them to a wider audience. That’s my role at this year’s IBW Conference. Events such as this can be hugely beneficial, but not everyone can always be at every conference. Sometimes you find out after the fact that a particular conference had something special of value to you. And sometimes, even if you were there in person, it can be worth hearing a particular presentation or discussion again.

Check out the podcast at or subscribe to the feed for future episodes: