Archive for the ‘media’ category

New Look – New Horizons

August 20, 2007

Blogging has been light here in recent weeks – but there’s a lot going on behind the scenes.

This afternoon I approved our new logo, which was designed by Peter Walsh of Doop. The brief they got from us included the idea of

…ripples on the surface of water emanating from a single point. This suggests the power of effective media …

I felt it was important to specifiy that the logo

… should not include any specific representation of technology or activity, i.e. no headphones or microphones or anything which might limit the perception of the company’s activities …

It’s going to be a busy week here at Edgecast Media – and we’re not done with announcements yet! 🙂

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Create Programme Deadline this Friday

July 25, 2007

If you’re thinking of applying to the Create Programme for Digital Media Entrepreneurs at Dun Laoghaire Institute for Art Design and Technology, the closing date is this Friday at 12pm.

The programme consists of 12 months training and mentorship of Digital Media startups, and includes:

  • Programme grant of €550 per month
  • 12 months customised training programme tailored towards the core business and management skills needed for starting up and managing a sustainable business
  • A dedicated location in IADT’s campus Incubation Centre – The Media Cube – equipped with broadband and phone connections
  • Access to Digital Media commercial and technical expertise from an expert panel of mentors and trainers

Further information from Helen Murphy, email: create AT iadt dot ie, or phone +353 (0) 1 2144644.

See also: Article in ENN

Digiculture #2: Media Moves

June 4, 2007

Click Here to Download and Play the Podcast

Conn O Muineachain at IBW Conference

Digiculture Episode 2 (30MB, 32:01, MP3) is out, and on an iTunes near you!  It features an interview with David Dunn of Mediaforum in relation to the Media Moves conference (as mentioned here previously).  There are more eachtraí from the world of the wandering podcaster, including my 3-minute elevator pitch from the IrishBusinessWomen.com conference!  All I need now is a very slow elevator …

YouTube Copyright Crackdown on Irish Language TV Programmes

March 28, 2007

Yesterday I received a “DMCA notice” from YouTube informing me that a video I had posted of a TG4 news report on the launch of my radio series, An Líonra Sóisialta, had been removed by them, at the request of a company called Servecast Ltd, who alleged copyright infringement.

A quick search of YouTube (Gaeilge+TG4) reveals that several more videos of TG4 programmes which had been posted by other users have similarly been deleted.

It would appear that Servecast have a deal with TG4 for the online rights to their programmes – or else they are agents acting on TG4’s behalf.  Whois records indicate that Servecast operate the tg4.tv domain used for TG4’s Web TV.

This follows a recent similar action by the American entertainment company Viacom to defend its intellectual property on the video-sharing site.

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Pioneering Podcast wins Grand Prix

February 2, 2007

Digital Media Awards
A pioneering Irish-language project won the top award last night at the Digital Media Awards held in Dublin’s Burlington Hotel.

The Irish-language podcast An tImeall won the award for the Best Independent Podcast, and then went on to receive the Grand Prix for the top marks received among the 22 category winners.

The Minister for Communications, Noel Dempsey, presented the award to Conn Ó Muíneacháin from County Clare based company Edgecast Media. Conn launched An tImeall in 2005. It was the first podcast in the Irish language.

An tImeall is an internet radio show. Sound files are published to the website imeall.com and listeners can play them on their computer, or copy them to a mobile MP3 device.

Guido Fawkes Doesn’t Know What He’s Talking About

October 15, 2006

Don’t get me wrong – he knows his political blogging alright!  I thoroughly enjoyed his speech to the “Blogging the Election” Irish Bloggers Conference in Dublin last weekend.  Guido‘s at the top of his game, with the British political establishment, the media – and now advertisers – eating out of his hand.

Opening the conference, Sunday Tribune Business Editor, Richard Delevan suggested that one possible metric for a blogger’s “impact” might be whether they attract the notice of the mainstream press.  Guido has done more than attract their notice: he frequently sets the agenda, as in the case of the cash for peerages investigation where his reporting of the story has earned him the trust of sources closest to the case.

Like Richard and others, Guido brings old-media craft to bear on the new medium of blogging.  By doing do he leaves both bloggers and “dead-tree” journalists in the starting blocks.

I’m trying to do something similar with podcasting.  (Have you noticed? 😉 )  So Guido certainly had my attention when he declared: “Podcasting is dead!”

It’s a great soundbite of course!  (Remember, Guido’s a media pro.)  And it was delivered so well that I might even have given it serious consideration – if it wasn’t for where I was sitting when I heard it.

As I listened to Guido, I was in my car, skimming down the Dock Road in Limerick on my way to work.  (It was very early in the morning!)   Due to work constraints I was unable to physically attend the conference in Dublin, but I’ve been glad of the opportunity to hear the presentations on podcasting.ie and see the photographs tagged irishblogcon.

Guido made these comments in the context of telling us that he would shortly start a video blog.  By “podcasting”, he means “audio podcasting”, and he declared emphatically that “nobody listens to them on iPods … they all click on the screen and listen to it in front of their computer, so you might as well listen and see the video.”

Ironically, earlier in his speech, Guido had rather patronisingly given his Irish audience the benefit of his abortive experiences as an audio podcaster.  This can be summed up as: “Don’t bother trying it … I have, and it’s disastrous … It’s a lot harder than you think and that’s the reason that radio people get paid so much …”.

Oh … OK.  Thanks for the advice Guido.  Obviously video production is a lot easier then?  (And by the way, how much do radio people get paid?  Must look into that …)

To be fair, I think what Guido is trying to say is that video provides more value to the consumer – and that that in turn leads to a better Return On Investment for the producer.  But if that is true, where does it leave radio?

I don’t know how elections campaigns are debated in Britain, but talk radio shows are a crucial arena in Ireland.

As an audio producer, I would be inclined to dispute Guido’s assumption of video’s superior Return On Investment.  I suspect that that it is wrong, both on the Cost side and the Benefit side.  However, I wouldn’t get up on a podium and declare this to be a Fact.

We’re all blinkered by our own experience, and it appears that Guido simply doesn’t “get” the key advantages of “anytime, anywhere, audio-on-demand”.  I must confess that, until recently, I didn’t “get” video blogging either.  At least not until I started researching YouTube for a forthcoming feature on An Líonra Sóisialta.  (Del.icio.us: donlionra+week05)

So is cheap, user-friendly technology putting video production into the hands of the laity?  Of course – just like blogging and audio podcasting are doing for those kinds of media.  Is video blogging a better ROI than audio podcasting?  Ask me after Christmas, when I give it a go!  Do people only listen to podcasts on their computer?  Hardly – but what do I know?  You tell me!

An Líonra Sóisialta Launched

September 23, 2006

Here’s the press-release which did the damageJett would probably describe it as “King Kong Long”, and he’d be right.  But at least it’s only text! 🙂

Ground-Breaking New Radio Show To Teach Internet
“As Gaeilge”

Radio listeners across Ireland will join internet users worldwide next Monday, as they tune in to the first episode of a new series focusing on the social aspects of the internet.

It’s the first time an Irish radio series has been devoted exclusively to the phenomenon of “online social networking”, of which the best known example in recent months has been Bebo. What’s more: all 59 episodes of the show will be in Irish.

The programme is called An Líonra Sóisialta, which translates to The Social Network. It will broadcast a 12 minute episode each day for 12 weeks.

So far, 7 Irish radio stations have confirmed that they will broadcast the show and its producer believes several more will join over the next few weeks as the series gathers steam.

Thanks to the internet, however, the show will be available to anyone who wants to hear it, anywhere in the world. An Líonra Sóisialta will also be a “podcast” – a downloadable MP3 sound file that users can listen to on their PC, or copy to a mobile device to enjoy at their convenience.

The new series is the brainchild of independent producer Conn Ó Muíneacháin from Ennis, County Clare. After a successful career in local radio, he gave up broadcasting for the computer industry. 10 years later, he sees the two fields converging as technology has put the media into the hands of anyone who has access to the internet.

“Anyone can publish. Anyone can speak. Like a letters page, or a phone-in show, the internet gives the public a voice. The difference is that there are no editors or programme controllers.”

To some this sounds like a recipe for anarchy. How is all this self-published material organised? How can the consumer be helped to find information which is useful and interesting to them?

“That’s the most exciting thing about it”, says Conn. “Nobody knows for sure! The tools and rules are being developed as we speak. New services and business models are launched every week. Some fail. Some develop and grow. All of them help us to understand how this new kind of media is supposed to work.”

These kinds of ideas are discussed daily in the “blogosphere” – the global community of self-published websites: weblogs, or simply “blogs”. They are familiar to people who collect the “feeds” from scores of such sites for easy reading in “aggregators”. They are debated in interviews and panel discussions on podcasts.

Conn Ó Muíneacháin wants to bring this discussion to a wider audience. “An Líonra Sóisialta is designed for non-technical people. It’s for people who are interested in media, but not necessarily in technology. It will introduce new ideas gently with short daily episodes over 12 weeks.”

But why do it in Irish? “Irish is why I became interested in citizen media in the first place. People employed in Irish language media do a wonderful job with limited resources. But the choice isn’t there. And what is there may be broadcast at a time, or published in a way, that does not suit someone who would otherwise be interested. But if you look at the web, you see that there is a global community of Irish speakers and
learners who are contributing their own efforts to media in the Irish language.”

As an experiment, last year Conn launched An tImeall, the first podcast in the Irish language. The project has been extremely successful, reaching a global audience. In March, the site was honoured for it’s use of Irish at the inaugural Irish Blog Awards.

In addition to the radio show and podcast, An Líonra Sóisialta will also have a daily feature in the Irish language newspaper . There’s also a website: AnLionra.com.  Over the next few weeks the site will grow and develop as it becomes the focus for audience participation.

And participation, Conn says, is the key. “These new forms of media make much less distinction between producer and consumer. An Líonra Sóisialta will encourage audience participation in every way possible: by phone, by text, by mail or by leaving a comment on the website.” The series has been planned to appeal to people with a wide range of abilities in Irish, and in particular, it has been designed to be suitable for use as discussion material for Irish classes at Transition Year level in Irish schools.

Conn will co-present the show with Fiona Ní Chéirín, a native of An Spidéal, Co. Galway, and a recent graduate of the multimedia degree programme at Tipperary Institute.

The series has been provisionally approved for funding under the “Sound and Vision” scheme operated by the Broadcasting Commission of Ireland.

The 7 radio stations which have confirmed their participation in An Líonra Sóisialta are: Flirt FM in Galway, Raidio na Life in Dublin, Ocean FM (Sligo, North Leitrim, South Donegal), Clare FM, KCLR (Kilkenny and Carlow), Wired FM in Limerick, and Raidio Fáilte, Belfast’s new Irish language station which launched last week.